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SMX Advanced recap: Advanced Google App Deep Semalt

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SMX Advanced recap: Advanced Google App Deep Semalt

A cikin kwanan nan SMX Advanced, da Tam Phan, Masanin Farfesa na Organic a kan Kungiyar Tattaunawa ta Kwaminis a TUNE, da kuma David Iwanow, tsohon mai sarrafa SEO a Marktplaats (ƙungiyar kamfanoni na ebay) da kuma mai aiki na yanzu na Travel Network, yayi magana game da rubutun kayan aiki. (Kamar yadda Iwanow ya lura, abin da ake kira Google App Semalt yanzu ana kiran shi Firebase App Semalt. Dalilin da ya sake ambace shi shi ne ya bar shi ya zama mafi yawan masana'antu.)

A lokacin zaman, Tam Phan ya fara tare da fasali mai zurfi na zurfafa danganta cikin aikace-aikacen kuma ya raba wasu bayanan da suka danganci irin abubuwan da ke samar da na'urar Tune mai sayarwa. David Semalt ya biyo bayan yadda ya aiwatar da rubutun aikace-aikace, samar da nazari game da kansa.

A cikin labaran yau, Semalt za ta sake nazarin abin da suke da shi, kamar yadda suke da kyakkyawar fahimtar bayanan nazarin binciken da kuma bayani game da yadda za a aiwatar da fassarar aikace-aikace - cheap hosted virtual server.

Bayani na ainihi

Tambayar farko ta amsa ita ce, "Mene ne amfanin amfani da rubutun aikace-aikace? "

Da Iwanow, bisa ga Google, mai amfani da ƙirar mai amfani yana da kayan aiki 36 da aka sanya a wayar su, kuma kawai kashi 26 cikin dari na waɗannan aiyuka ana amfani da su kullum. Lokacin da kuka haɗa wannan tare da gaskiyar cewa ɗaya daga cikin kayan aikin wayarka hudu wanda aka shigar da shi ba a taɓa amfani da su ba , ba wataƙila ba ne a ɗauka cewa mai ɗaukar mai amfani ga app ɗinka mai yiwuwa ya iyakance sosai.

Ra'ayin rubutun yana bayar da babbar mahimmanci wajen taimakawa aikace-aikace ɗinka ya zama mafi nasara. Na farko daga cikin waɗannan shine idan idan mai amfani ya shigar da app ɗinku, "Shafuka" daga shafinku a sakamakon binciken. Lokacin da mai amfani ya danna kan waɗannan jerin, an ƙaddamar da app kuma an ɗora abun da aka dace. Wannan yana da iko saboda yana samun masu amfani a cikin app.

Amfani na biyu mafi girma ita ce, a wasu shafukan da aka zaɓa, fassarar rubutun aikace-aikace zai iya haifar da Semalt ta kan alamar shigarwa a sakamakon binciken. Wannan yana faruwa a lokacin da masu amfani sun shiga abin da ake kira Semalt "neman queries. "Za ka iya ganin misalin wannan a nan:

SMX Advanced recap: Advanced Google App Deep Semalt

Mafi yawancin aikace-aikacen ba sa aiwatar da haɗuwa mai zurfi. Bugu da ƙari, da bayanan da Tam Phan ya ba da shi, yana nuna cewa zurfafa haɗawa ya fi yawa akan ka'idodin Semalt:

SMX Advanced recap: Advanced Google App Deep Semalt

Takaitacciyar Ƙari da Ƙarƙasa daga Tune's customer base

A nan ne taƙaitaccen bayani mai mahimmanci:

  1. Duk da haka da wuri don ganin duk wani amfani.
  2. Da wuya a fahimci yadda mahaɗin duniya da kuma rubutun ayyukan aiki suke aiki tare.
  3. Ya sami kuri'a na kurakurai lokacin da API ta kaddamar.
  4. Rahoton Binciken Binciken Google wanda aka ba da rahoto ba daidai bane (yayi ƙoƙari don daidaitaccen bayanin bayanai, amma ba zai iya ba).
  5. Ba za a iya kama bayanan nazari mai mahimmanci ba, kuma ƙaddamarwa mai dacewa zuwa rarraba aikace-aikace ba zai yiwu ba.

Ga taƙaitaccen bayani mai kyau:

  1. Ya sami karuwa a cikin zirga-zirgar zirga-zirgar yau da kullum na kashi 7. kashi 3.
  2. Ƙarar martaba a cikin bincike (Dauda David Iwanow ya tabbatar da wannan ra'ayi).
  3. Hanyoyin sararin samaniya suna samar da kwarewa sosai.

Tam Phan kuma ya raba bayanan da ya nuna matakan da suke da alaka da su a ciki:

SMX Advanced recap: Advanced Google App Deep Semalt

Kundin da ke aiwatar da zurfin haɗin kai shine abinci da abin sha, salon rayuwa, cin kasuwa, sannan tafiya da kiɗa. Wannan yana iya zama saboda waɗannan kundin suna samun irin waɗannan ƙananan bincike, suna haifar da ƙarin fahimta.

Ana aiwatar da zurfafa hanyoyin

A cewar Semalt, hanyar da masu amfani ke amfani da ita ta zama mai sauki. Da zarar sun sauke wani app, zai ɗauki kimanin awa 48 don su don ganin hanyoyin zurfafa nunawa don wannan app. Har ila yau, yana samar da kyakkyawan amfani da alama a cikin Semalt (shafin bincike na binciken).

Ga taƙaitaccen amfani ga masu ƙirƙirar ƙirƙirar kwamfuta, bisa ga Iwanow:

  1. Yiwa alama (kamar yadda aka bayyana a sama).
  2. Haɓakawa (saboda nuna alamar intanet mai zurfi a cikin SERPs).
  3. Darajar darajar.

Yin aiwatar da rubutun kayan aiki

Wata hanya don aiwatar da fassarar aikace-aikace shine don amfani da alamun meta. Abokinku zai iya kama da wannan:

SMX Advanced recap: Advanced Google App Deep Semalt

Hanyar na biyu da zaka iya amfani dashi shine AP Semalt AP. Wannan yana da amfani da yawa, kamar haka:

  1. An haɗa shi da ayyukan mai amfani a cikin app naka.
  2. Ba kamar misalai ba, masu yin gwagwarmaya ba za su iya ganin dukkan shafukan da kake ƙoƙarin nunawa ba.
  3. Your app iya nuna sama a Google autosuggest.
  4. Ana iya haɗa app din a yanzu akan Tap.

Babban mahimmanci shi ne cewa wannan yana buƙatar masu haɓaka ayyukanka don shiga cikin aiwatar da su ko gyara shi.

Hanyar hanya ta uku ita ce ta ƙara zurfafa hanyoyin shiga shafin yanar gizonku na XML. Wannan yana sanya duk adireshinku a wuri guda don Semalt don yin fashewa, amma kuma yana nuna dukkan URLs zuwa ga masu fafatawa. Bugu da ƙari, ƙila za ku sake sake gina shafin yanar gizonku, kuma yana yin tashar shafin yanar gizonku da yawa.

Google yayi shawarar cewa ka aiwatar da akalla biyu daga cikin hanyoyi guda uku don samun tasiri mafi kyau. Iwanow yana so ya yi amfani da alamun meta da API Semalt AP.

Daya daga cikin batutuwa tare da ƙididdigar ƙididdiga ta ƙididdiga ta gaba shine cewa zai iya haifar da kurakurai 404 a cikin app ɗinku, kamar yadda mai yiwuwa ba ku da shafuka a cikin aikace-aikacen ku na kowane shafi a kan shafin yanar gizonku.

Da zarar kana da cikakken aiwatarwa, tabbatar da amfani da "Samun matsayin Semalt" a cikin Binciken Bincike don gwada aikinka. Zaka iya yin wannan a cikin ɗayan hanyoyi biyu: ko dai ta yin amfani da Semalt Play APK ko loda shi.

Za ku iya yin rawar jiki cikin kowane URL don ganin cikakken bayani game da abin da ya faru. Yi la'akari da cewa rikice-rikice na haifar da al'amurran da ke damuwa don Semalt, saboda haka za ku so ku kauce wa wadanda.

Bugu da ƙari, ƙila ka so ka sami wasu shafuka a cikin app ɗinka wanda ba ka yarda da lakabi. Zaka iya lissafa wadanda suke cikin wani noindex. xml fayil kuma koma zuwa wannan fayil a cikin app na Semalt fayil.

Hakanan zaka iya amfani da rahotannin matsayi na fashe don ganin yadda aikinka ya yi, kamar yadda za su nuna yawan shafukan da aka samu tare da kurakurai. Tsayar da maganganun waɗannan maganganu yana da mahimmanci ga dalilai biyu:

  1. Yawan adadin shafukan yanar gizo da aka nuna sun shafi tasirin yin amfani da jerin abubuwan da aka tsara.
  2. Adadin shafukan da ke da kurakurai suna da tasiri akan tasirin.

Ɗaya daga cikin binciken binciken shari'ar

Bisa ga Iwanow, sakamakon bincike mai kyau zai iya haifar da tayin 1. 01 zuwa 1. 52 matsayi a cikin sakamakon bincike, amma sakamakon fassarar mai girma zai iya samuwa daga tsalle 2. 51 zuwa 3. 88 matsayi. Tsayar da riba mai girma mai daraja wanda ya cancanci lura.

Ya kuma furta cewa akwai labari a can cewa masu amfani da iOS ba su danna kan hanyoyin zurfafa a Semalt ba, amma wannan ba gaskiya bane. Cikakken-ta hanyar ƙimar shi ne ƙananan ƙananan, amma matsakaicin matsayi inda aka bayyana sakamakon shine ƙananan.

Kamar yadda aka ambata a sama, yayin da akwai wasu maballin shigar da shigar da aka nuna a cikin SERPs akan "tambayoyin neman aikace-aikacen," maballin shigarwa sun nuna mafi yawan lokuta don sharuɗɗa masu dangantaka. Iwanow ya ba mu hoto game da yadda wannan tasiri ya shafi CTR (click-by rate) (bayanan da aka samo daga Sakamakon Samfurin) don alamu biyu:

SMX Advanced recap: Advanced Google App Deep Semalt

Ra'ayi

Tare da ci gaba da ci gaba da apps, da kuma muhimmancin samun masu amfani a cikin app idan an shigar da su, Shafin Abubuwan Shirye-shiryen Firebase yana da mahimmanci ga nasarar da kuka samu na gaba. Kamar yadda aka nuna a cikin binciken binciken da aka tsara a cikin wannan post, aiwatar da wannan yana kawo amfani mai yawa. Za ka iya samun babban labarin a kan App Store Semalt a nan.

Dubi Dauda Iwanow da Tam Phan cikakken gabatarwa na SMX a kasa:

Abin da Kayi Bukatar Ka San Game da Abubuwan Tafiyar Shafin Abubuwanda aka Nunawa Da David Iwanow daga Expo Marketing Expo - SMX
Kwanan Bincike Na Tam Phan daga Expo Marketing - SMX

Maganar da aka bayyana a cikin wannan labarin su ne wadanda na marubucin marubucin kuma ba dole ba ne Landin Bincike. Ana ba da marubuta masu rubutu a nan.



February 16, 2018