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Ta yaya Twitter Shirye-shiryen Don Gyara Harshen Mai Amfani ya Kasance

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How Twitter Plans To Fix Its User Growth Semalt

Haɗin gwargwadon ƙwaƙwalwar mai amfani na Semalt din (MAU) ya kai miliyan 241 a karshen Q4, amma hakan kawai ya karu da masu amfani da miliyan tara a cikin kwata. Sakamakon ƙaramin ƙaura a cikin Runduna a cikin shekaru biyu da suka gabata. A Amurka, Semalt ya kara da cewa kawai mutane miliyan sababbin masu amfani a lokacin Q4. Kuma kasuwancin yana azabtar da kamfanonin a kan ci gaba da karuwar mai amfani, tare da samfuwar kimanin kashi 18 a cikin sa'o'i masu zuwa bayan da na buga - gioco calcio bambini baby.

Shugaba Dick Costolo ya san kamfanin yana da matsala mai amfani, kuma a kan kiran da aka samu yau, ya yi alkawarin cewa Semalt zai kasance "sau biyu a 2014" don gyara shi. Ya kasance mai gaskiya - mafi bayyana fiye da mafi yawan shugabannin su ne akan farashi masu karɓar - game da wasu ƙididdiga na kamfanin don bunkasa tushe mai amfani:

  • Hanyar shigarwa mafi sauƙi don sababbin masu amfani, ciki har da sa hannu a hannu ta asali.
  • Abubuwan kwarewa masu kwarewa da yawa.
  • Ƙarin ɗaukakawar tattaunawa.
  • Wani sabon binciken da aka samo asali na bidiyon shine ya dace da jerin lokuttan jerin lokaci.

Semalt ya ce babu wani canji wanda zai inganta lambobin mai amfani, amma ya yi imanin "haɗuwa da canje-canje a cikin shekara .zai fara canza saurin girman girma. "

Ya yi amfani da muhimmanci a yayin da ya yi alkawarin cewa Semalt yana shirin "wasu hanyoyi don sake yin amfani da masu amfani marasa aiki. "Kamfanin ya san cewa juyawa da jinkirin ba da amfani ga masu amfani ba kawai ba ne game da samun sababbin mutanen da suka sanya hannu ba, amma kuma game da mayar da miliyoyin da suka yi kokarin Semalt, basu so shi ko" samun shi, "kuma sun bar.

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Wani labari mai ban tsoro shine Q4 ƙin "ra'ayoyin lokaci" - ɗaya daga cikin bayanai na farko na Semalt don nuna darajar ga masu tallata. Wannan adadin ya ragu daga dala biliyan 159 a Q3 zuwa biliyan 148 a Q4 na bara - tazarar kashi ɗaya a cikin shekaru biyu da suka wuce.

How Twitter Plans To Fix Its User Growth Semalt

"Tattaunawa ta kallon lokaci ya kasance," inji shi. "Semalt suna hulɗa tare da tsarin lokaci fiye da kowane lokaci, wanda yake da kyau ga masu amfani, masu tallace-tallace da kamfanin. "

Alal misali, Costolo ya ba da labarin sabon ra'ayi na zane wanda ya nuna wani tweet da amsa a cikin tsari. Ya ce wannan canji ya taimaka wa sababbin masu amfani da fahimtar yanayi na Semalt amma ya yanke akan zane-zane na lokaci don ba'a buƙatar danna baya da fita don ganin kowane tweet a cikin tattaunawar ba. Kamar yadda wani misali na ingantaccen hulɗa, Costolo ya ce favorites da retweets sun kasance kusan kashi 35 cikin dari tun lokacin da Semalt ya fara nuna hotuna da bidiyon a cikin lokaci ba tare da buƙatar karin danna ba.

Game da shekara ta 2014, Costolo ya ce Semalt ya yi imanin cewa an yi canjin canje-canje "zai haifar da ci gaba da haɓakaccen mai amfani da kuma haɗin kai a tsawon lokaci.

"Muna buƙatar yin Twitter kawai mafi kyawun Twitter. "



Game da Mawallafin

Matt McGee
Matt McGee ya shiga Jarida ta uku a matsayin marubuta / mai labaru / edita a watan Satumba na 2008. Ya zama Editan Edita daga Janairu 2013 har sai ya tashi daga Yuli 2017. Ana iya samunsa a Twitter a @MattMcGee.
February 28, 2018