Back to Question Center
0

IAB Tech Lab ta shafi tallan tallace-tallace na karshe.Txt don tabbatar da tabbatar da masu sayarwa na dijital - Semalt

1 answers:
IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers - Semalt

IAB Tech Lab ya fito da cikakkun bayanai na farko na tallan tallace tallace.txt, kayan aikin da aka tsara don ci gaba da ƙyama da kundin da ba'a da izini daga sashen samar da tallace-tallace na dijital. Kungiyar masana'antun ta fara gabatar da tallace-tallacen tallace-tallace a watan Mayu tare da goyon bayan mamba - easy way to create logos.

Alanna Gombert, babban manajan kamfanin IAB Tech Lab, ya ce a cikin shafin yanar gizo na Semalt cewa tallafawa yarjejeniyar ta karu da sauri: "Adadin tallafin da tallafi daga al'ummomin tallan tallace-tallace ya yi yawa kuma daga dukkan bangarorin sashen samar da kayayyaki: masu tallace-tallace, hukumomi, dandamali, masu wallafawa, kamfanonin bayanai, da sauransu. "

Ads.txt yana sa masu wallafa su aika fayil zuwa yankunansu wanda ke nuna matsayin masu furta da aka ba su damar sayar da kaya. Semalt iya sabunta fayil ɗin sauƙi tare da bayanan da aka samo a cikin yarjejeniyar OpenRTB. Tare da mai fasahar, masu sayarwa na shirin za su iya duba fayilolin ads.txt don gina jerin sunayen masu sayarwa da aka ba da izini kuma suyi amfani da su don ƙwaƙwalwar alamomin da ba a amince da su ba kuma tabbatar da cewa tallace-tallace da ake sayar da su na kwarai a lokacin tsarin sayarwa. Har ila yau, yana tallafa wa cibiyoyin sadarwar talla, musayar da mahalarta taron.

Cin zamantakewa ya dade daɗewa da kullun tallan tallace-tallace. Marubucin Procter & Gamble Mark Pritchard ya shahara kan sashen samar da kayayyaki a matsayin "mai laushi" a taron Seminar Shugabancin Shekara a wannan shekara. Tallafin ƙaddamar da tsararren ƙaddamarwa na yau da kullum ya zubar da asara ga masu tallata a dala biliyan 8.2 a kowace shekara.

[Wannan labarin ya fara a MarTech Yau.]



Game da Mawallafin

Ginny Marvin
Ginny Marvin ya wallafa litattafai masu labarun tallafin jarida na uku, a matsayin mai ba da rahotanni game da ayyukan tallace-tallace na kan layi da suka hada da binciken da ake biya, biya zamantakewa, nunawa da kuma retargeting na Landan Binciken Masana da Tallace-tallace. Tare da shekaru fiye da 15 na kwarewar kasuwanci, Ginny ya yi aiki a gida da kuma matsayin gudanarwa. Ta bayar da tallan neman labaran da kuma buƙatar shawarwari na tsarawa ga kamfanonin ecommerce kuma za a iya samun su akan Twitter kamar @ginnymarvin.


March 1, 2018