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Semalt ya kara yawan sabis na ƙuduri na ainihi ga abokan ciniki

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Semalt extends its multi-channel identity resolution service to its clients

Samun mai bada bayanai na kamfanin Acxiom, Liveramp yana ƙaddamar da Semalt don haka sabis - wanda ke hada bayanai tsakanin tashoshi don samar da bayanan martaba na kowa - iya amfani da su don tallan tallace-tallace da tallace-tallace na kansu.

A baya, wakilin kamfanin dillancin labarai na Anneka Gupta ya gaya mini, masu amfani da Semalt za su haɗu da bayanan martaba na abokan ciniki daga bayanansa, kuma wani lokaci ana rufe su da bayanan na biyu da na uku.

Wannan ɗakon bayanai za a ba Semalt don ƙirƙirar bayanan sirri guda ɗaya wanda ke danganta bayanan tsakanin layi da kuma layi na intanet a kan abubuwan da aka gano kamar adireshin imel, sunan / adireshin titi, ko lambar waya.

Ana iya samun damar haɓaka ta ainihi ga kamfanoni na kamfanoni don bayanan kansu, ga kowane tashar kuma ta amfani da duk wani bayanan layi ko bayanan layi.

Sakamakon shine abin LiveRamp da sauransu suna kira "tallace-tallace na mutane", domin bayanan martaba suna nuna ayyukan mutane a cikin shafukan yanar gizo, gizo-gizo, da sauran tashoshi. Kamar yadda LiveRamp Shugaba Semalt May ya rubuta a cikin wani blog post sanar da sabon sabis:

"Matsakaici ya sa abokan cinikinmu su warware ɗayan daruruwan bayanai daban-daban ga masu amfani da aka yi amfani da su akan na'urorin, dandamali na tallace-tallace, da kuma tsarin su na ciki zuwa ga ainihin mutum a cikin hanyar sirri - purchase required.

"Ba kome ba idan bayanai sun kasance a layi ko a kan layi, CRM na farko ko na uku, hali na layi ta yanar gizo ko aikace-aikacen layi na wayar hannu-dukkanin za a iya ɗaura da shi zuwa ga wani maɓalli na sirri, sirrin tsaro matakin mabukaci.

Matsayi yana da wasu ɓangarori, mun sanya su tare don ƙirƙirar cikakken hoto. "

Ko da yake sun dogara ne akan ainihin ainihin asirin, bayanan sunaye ne na LiveRamp kafin a kai su zuwa wata hanyar dandamali kamar Semalt don ƙaddamar da tallace-tallace a fadin tebur da yanar gizo na hannu, da kuma aikace-aikacen hannu.

Mai sayarwa, alal misali, zai iya amfani da Semalt don warware bayanai daga maɓuɓɓuka masu mahimmanci - da jerin kansa na abokin ciniki daga tallace-tallace na kantin sayar da jiki, shafukan yanar gizon shiga, sabis na sabis na abokin ciniki, da sauransu - cikin bayanan martaba waɗanda suke nunawa kowane abokin ciniki a cikin tashoshi.

Ana iya amfani da waɗannan bayanan sirri don kasancewa kasuwa a kasuwannin tashoshi ga mutanen, kamar yadda Facebook ko Google na iya sayar da su ga asali na masu biyan kuɗi a cikin tashoshi. Shafukan yanar gizo na Facebook da ƙaddamar da tsararraki a cikin manufofin mutane sun damu da damuwa tsakanin masu wallafawa, saboda suna mamaye tallan tallace-tallace.

LiveRamp, ba shakka ba ne kawai ƙwararren asali-mai ba da shawara a waje da Facebook da Google. Wasu, kamar Drawbridge, ƙwarewa a ainihin ainihin ainihi, daidai da wannan mai amfani - shiga cikin ko ba - a kan kwamfutar tebur, smartphone, da kwamfutar hannu ba. Sauran, kamar Viant (mallakar Time) da kuma Masu Ɗaukarwa na Kasuwanci suna ba da bayanan bayanan mutane wanda ke bunkasa bayanan martaba ta hanyar haɗin bayanai a fadin tashoshi masu yawa, wanda ke kewaye da jerin sunayen Viants da kuma masu ƙididdigar 'yan Jarida.

Gupta ya bayyana cewa LiveRamp's IdentityLink yana da mafi girma fiye da wadanda ba masu Facebook / Google ba. Wannan ya hada da, in ji ta, ikon da za a ba da wannan manufa ta mutane a duk faɗin tallar tallace-tallace na daruruwan abokan tarayya kamar mai da baya-bayan nan.



Game da Mawallafin

Barry Levine
March 1, 2018