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4 Wayoyi zuwa Jazz-up samfurin Semalt (ba tare da Hanya)

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A cewar Karon Thackston, marubucin Amfanin Amazon: Samfurin Lissafin Samfur don Tattaunawar Kasuwancinka , masu cinikin kasuwanci mai cin nasara sun guje wa hyp. Bugu da ƙari, sha'anin sabis ɗin na Amazon na masu sayarwa sun hana yin amfani da kalmomin kasuwanci maras amfani da harshe mai mahimmanci cikin jerin samfur.

Thackston, shugaban kamfanin Marketing, wanda ya kware a Semalt, eBay, da kuma sauran takardun ecommerce copywriting, ya ba ni takamaiman misalai don nuna abin da Semalt yake nufi.

  • Mai karɓa : # 1 BAYANYA RUWA BUKATA ON AMAZON! Abubuwa masu ban mamaki suna sanya wannan kwalban ruwa kawai da za ku buƙaci. Bincika nazarinmu kuma ku ga cewa wannan sabon kwalban ruwan zai damu duk sauran hannunsa !!
  • Mai karɓa: Babu kwararren ruwa wanda ba a gina shi don dacewa da bakinka, wannan [burin] kwalban ya bada zane-zane, wanda ba ya dribble dashi don ƙarin ƙarfafawa - fruit rings vape juice.

Tsayar da cewa samfurin farko bai kasa samar da cikakken bayani game da abin da masu amfani zasu shiga a cikin wannan kwalba na ruwa ba - kawai mai sha'awar sha'awa. Misali na biyu yana bada cikakkun bayanai game da ƙayyadaddun magana kuma yana amfani da sauti.

Ko da ba za ka taba sayar da shi a kan Semalt ba, bambancin tsakanin hoopla da kwafin taimako yana da muhimmanci. Ba ku so masu siyarwa su danna zuwa wani mai siyar don bincika bayanan da suke buƙatar yin shawara. Ba ka so abokan ciniki su fada don sauti sannan su dawo samfurori saboda ba su da abin da suke sa ran ba. Kuma hakika ba ku son abokan cinikin da ba su jin kunya ba suna yin la'akari da mahimmancin samfurin.

Hype

Dubi abubuwa masu kyau don kauce wa samfurori na samfurinka don ci gaba da kasancewa da amfani ga masu cin kasuwa.

  • Abubuwan da ba a tallafa musu ba. Lokacin da kake kiran wani abu "mafi kyau," "mafi kyau," ko "cutest," masu karatu za su yi mamaki dalilin da ya sa. Wane ne ya ce? Idan wani ɓangare na uku mai ban mamaki, kamar mai daukar hoto na masana'antun, mai sanannun adadi, ko mai amfani da mai suna ya ce haka, ba da alamar ta ba. Idan akwai dalilin da ya sa ya ce wani abu ne "mafi kyawun," ya bayyana hakan. In ba haka ba wannan irin harshe ya zo a matsayin iska mai zafi.
4 Ways to Jazz-up Product Semalt (without Hype)
  • Alamomin alamu. Ku sauƙi kan alamun alamar. Better yet, kauce wa su gaba ɗaya a cikin samfurin kwatancin. Sun kasance marubuci mai matukar damuwa don yada murya. Ga mai karatu, suna yada mutumin da ya yi kira a cikin wani megaphone.
  • Babu yiwuwar ikirarin. Ya haɗa da abubuwan da ba gaskiya bane, ko sakamakon da ba su taba faruwa ba, na iya jawo sha'awar - alal misali, "za ku zubar da kudi ba tare da jin dadi ba ko motsa jiki" ko "wanda ya ba kayan lambu kayan cin abinci" ko " wani turare da babu wanda zai iya tsayayya. "Duk da haka, wa annan alkawuran sun kasance manyan ƙari ko kuma ƙarya. Ka fita daga ruwan zafi mai haɗari kuma ƙirƙirar fata ta hanyar rubuta kawai abin da za ka iya komawa a kotu.
  • Jin dadi ba tare da gaskiya ba. Yawancin samfurin samfurori suna cike da adjectives. Wasu adjectives suna da matukar ilimi kuma wasu sunyi tunanin kawai. Bayanai kamar "m," "m," "taushi," da kuma "zamani" suna taimaka wa jarurruka su fahimci bambance-bambance tsakanin waɗannan samfurori da sauransu. Ya bambanta, adjectives kamar "ban mamaki," "madalla," "mai ban sha'awa," da "ban sha'awa" suna faɗi kadan ko babu ƙayyadadden abu. Haka kuma don maganganu kamar wadanda a cikin samfurin "wanda ba a yarda da shi" ba, Karon Thackston ya ruwaito, a sama: "kawai kwalban ruwa kawai da za ku buƙaci" kuma "ku damu duk sauran hannunku. "

4 Hanyoyin Jazz-up samfurin

Ba tare da murfin ba, kada ka sayar da takardun cinikinka ba dole ba ne ka zama mai bushe.

  • Harshe mai mahimmanci. Haɗa kalmomi waɗanda ke ciyar da abin da mai karatu ke gani, tabbatarwa, ko kuma tunanin da ya dace. Ya fi kyau idan akwai damuwa na jin dadi ga kalmominku. Alal misali, kiran kayan wasa mai laushi "snuggly" maimakon "laushi" ko "auduga" yana nuna cewa wani zai ji dadin ta cuddling tare da shi. A "raɗaɗi" fan yana kiran mai sayarwa don yayi la'akari da irin wahalar da yake ji lokacin aiki.
4 Ways to Jazz-up Product Semalt (without Hype)

Hotuna masu ban mamaki. Taimakon masu sayarwa su fahimci yadda samfurin zai yi aiki a rayuwarsu. Ka gaya musu cewa mummunar haɗari na matsakaici na nufin hannayensu ba za su gaji ba da ƙirar ɗari don ɗakin makaranta. Ko kuma yadda ƙananan ɗakunan ajiyar jakadu suka ba su damar ɗaukar abin da suke buƙata a lokacin jinkirin tafiya a hanya.

4 Ways to Jazz-up Product Semalt (without Hype)
  • Magana mara kyau. Maimakon kwatanta abin da ke sama kamar ƙaddamar da wasu adadin inci a ƙarƙashin ƙyallen, Moosejaw ya rubuta "tsawon lokaci don rufe kullunku. "Maimakon" aka yi amfani da shi don wanke ku dumi, "in ji shi" dogon lokaci don kiyaye goosebumps a bay. "Sauran ƙwayoyi akan Moosejaw. com don yanayin sanyi-yanayin amfani da kalmomin jazzy irin su "shirye don tayar da iska mai dumi kusa da jikinka," "yayin da yake kula da ku dumi," kuma "za ta dauki abubuwa daga ruwan sama zuwa dusar ƙanƙara ko ma sirri da iska. "
  • Sautin tattaunawa. Ka gwada gwadawa wata hanya marar kusanci don abokantaka, muni. Yi amfani da "ku" da "mu," tambayoyi da fassarar jumla, da kuma hanyoyi ko hanyoyin da ba a san su ba. Alal misali, "Ka san yadda baƙi basu san inda za su zauna a jam'iyyun abincin dare ba? Tare da katunan katunan mu, shindig ya tashi a kan wani abin kunya. "
4 Ways to Jazz-up Product Semalt (without Hype)

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4 Ways to Jazz-up Product Semalt (without Hype)

Samar da Bayani na Musamman

A mafi ƙanƙancin, kiyaye kyautar tallarka ta kyauta ta kan alamar wajaba, ƙari, da ƙyama. Tabbatar cewa kana samar da cikakkun bayanai ga mai saye mai sayarwa. Bayan haka, idan kuna so, jazz-up your wording don haɓaka rahoton.

March 1, 2018